SHKP Quarterly

To meet the diverse market needs for accommodation, besides developing premium residential properties for sale, the Group also manages its residential leasing business. Its two admired residential leasing brands, Signature Homes and TOWNPLACE, are located in prime locations, and are continuously enhancing their management services and amenities, including renovating property facilities, actively introducing innovative technology, and providing attentive services in response to the pandemic, to create ideal accommodation and provide its tenants with an extraordinary residential experience. In line with the Group's belief of ‘Building Homes with Heart’, the two residential leasing brands adhere to the philosophy of putting their clients first and serving them with compassion, with one-stop leasing solutions and attentive services. By joining hands with the Group’s other business arms, they leverage synergies to establish unique strengths in Hong Kong’s leasing market. Signature Homes, which specializes in leasing luxury residential homes, continues to attract high-net-worth families with its bespoke packages for family households, while TOWNPLACE, has adopted a new operating model, and is a popular choice among young professionals. Despite the pandemic challenges over the past two years, the two brands have seized the opportunities and achieved stable performance. Signature Homes Signature Homes has 20 years of extensive experience in luxury residential leasing, managing the Group's attributable GFA of approximately 1,000,000 square feet of luxury residential units and over 700 finest serviced suites. All located in prime locations in Hong Kong, including Mid-Levels, Island South, the Peak and other urban areas. The brand has a portfolio that encompasses four types of residential premises – apartments, houses, penthouses, and serviced suites – from studio to five-bedroom apartments, and deluxe penthouses, ranging in size from over 300 square feet residential units to villas of over 4,000 square feet, which are sought after by high-net- worth families and celebrities. Upgrading and renovating residential facilities The Group has intensively carried out comprehensive upgrades and renovations of some of its leasing properties, including upgrading the lobbies and elevators; newly refurbishing the doors of the apartments with electronic door locks with a patented anti-peep design; selecting the engineering design and materials from the perspective of the users, combining durability and style; the smart use of colour design to make the property appear spacious and brighter; new floor tiles throughout the house; and high-end premium kitchen appliances and bathroom sanitary ware along with improved storage space. All air-conditioning systems in the units were upgraded, incorporating the green concept of energy saving to comprehensively improve the living quality for our tenants. Since work from home is being promoted by employers amid the pandemic, leading to increasing demand for large living space from tenants, the luxury leasing market has benefitted. Signature Homes thus launched a series of responsive measures. Introducing the latest technology to accelerate digitalisation of leasing management Signature Homes has stepped away from the traditional leasing service by incorporated cloud technology in their customer relationship management system from show flat visiting reservation, residential leasing management, and tenant services. While Signature Homes has also adopted the latest virtual tour technology, this allows guests to experience virtual show-flat visits remotely from their homes and provide more comprehensive unit information. A newly launched customer smart service system that equips every unit with a unique QR code for direct contact with the Signature Homes' Tenant Services Team. Comments and ratings on every home repair services and inquiries can be synchronized in the cloud system, helping Signature Homes to optimize the operational efficiency and service quality of its leasing services. Under the pandemic’s new norm, tenants have become accustomed to shopping online and working from home. By spending more time at home, Fully enhancing the Group's residential leasing business to create an ideal living experience Hillsborough Court (Tower 4) The Royal Tower 曉峰閣 ( 第四座 ) 雋巒 專題故事 Vol 103 • Q1 2022 • SHKP Quarterly 4