SHKP Quarterly

Mainland Among the Group’s shopping malls in Shanghai, Shanghai IFC Mall has been transformed into a dreamy Arctic Christmas World during the Christmas period. A giant LED screen displays the magnificent aurora belt, with an exquisite Arctic Holiday Home, as well as large, interactive Christmas Swing Bells and sparkling lighting installations, providing customers with a Sparkling Christmas Aurora Ceremony; One ITC presents a series of amazing celebratory events and special offers from the mall’s tenants. There are festive and fashionable Christmas decorations inside and outside the mall: The Starry Heart light installation will light up the night sky in the outdoor area, while the interior of the mall will feature the Pop-up Makeup Stand and Gorgeous Photo Station. In addition, IAPM invites five internationally renowned designers to create new dresses for the popular toy doll Neo Blythe, presenting a winter-festive banquet that combines design aesthetics and art toys. Customers can take a close look at the Blythe 20th Anniversary Treasure Collection. In Guangzhou, IGC has teamed up with an internationally renowned artist and turned the mall into a fashionable stage. Among a fantasy carousel, perfumes, crystal walls of flowers, and AR photo booths, the nearly four-metre-tall Bloom Belles, made of nearly a thousand deep red roses, is the centre of attention, a gorgeous sight for visitors to behold; Parc Central in Guangzhou provides a technical combination of music and art, presenting five sound and light electric art installations. The rooftop garden has been transformed into a Planet with stars, roses and music, with thousands of romantic rose lamps clustered around visitors. In addition, customers can use their smartphones to access the Parc Central WeChat mini programme to experience the special effects of a romantic AR snowfall. One ITC, Shanghai 上海市 ITC 一期 IAPM, Shanghai 上海市環貿 IAPM APM, Kwun Tong 觀塘 APM Business News - Hong Kong and Mainland Vol 102 • Q4 2021 • SHKP Quarterly 26