SHKP Quarterly

In preparation for Christmas, a traditional peak season for the retail industry, the Group’s shopping malls are offering diverse Christmas thematic installations, comprehensive promotions and spending reward campaigns to attract shoppers, generate more business opportunities for tenants, and create a festive atmosphere in its malls. Hong Kong Splendid winter-style installations The Group’s IFC Mall, in Central, takes customers on a European-inspired railroad journey on the Orient Express . Over 80 artefacts and old photographs related to the Orient Express are on display, and the train installations design is based on the original 1930s trains, making them highly restorative. In addition, YOHO Mall, in Yuen Long, makes visitors feel as if they are in a mysterious, dreamy forest by presenting fantasy scenes using light and shadow techniques. The atrium of YOHO Mall II has a giant 4.5-metre-tall eternal Christmas flower, and its outdoor garden has various spots for photo-taking. Park Central, in Tseung Kwan O, along with its co-host, the Korea Tourism Organisation, set up large-scale snowy interactive installations and games, and a dreamy snowscape for customers to take photos. Toy-animation themed installations to welcome Christmas APM, in Kwun Tong, created a festive winter town for the recently popular ‘Lulu The Piggy’, including a ten-foot-tall Magnificent LuLu Christmas Tree, and 3D hologram interactive games. Members of The Point by SHKP can redeem points for a ‘Lulu The Piggy’ blind box. MOKO, in Mong Kok East, is full of miffy decorations; customers can take photos with a three-metre-tall miffy and her friends, and capture this adorable bunny on the first and fourth floors. The ULTRAMAN Space Station, from the popular ULTRAMAN, has been moved to Mikiki, in Kowloon East. In addition to the four-metre-tall ORIGINAL ULTRAMAN, who came to Hong Kong from Japan for its first display here, there is an ULTRAMAN 360° Panorama Camera and a Pop-up Store. SHKP Malls present diverse Christmas festive themes 新地商場營造各式聖誕風情 Park Central, Tseung Kwan O 將軍澳中心 YOHO Mall, Yuen Long 元朗形點 IFC Mall, Central 中環國際金融中心商場 Business News - Hong Kong and Mainland Vol 102 • Q4 2021 • SHKP Quarterly 24