SHKP Quarterly

SHKP Malls celebrate the festive season 新地商場與大家共度聖誕 The Group’s shopping malls offer thematic installations, comprehensive promotions and spending reward campaigns every Christmas season to attract shoppers and generate more business opportunities for tenants. The year 2020 is no exception despite the outbreak of COVID-19. Various SHKP Malls set up traditional Christmas installations, with some featuring figures from popular animations and artwork from renowned artists for the holiday season. Hong Kong IFC Mall presented a light spectacular with dazzling, enormous Christmas ornaments floating in the air amid glittering light and music shows. Customers can create a personalized Christmas town through AR and capture the excitement as a video. New Town Plaza welcomed everyone to its romantic British Christmas garden, where couples kissed under the mistletoe and immersed themselves in the European Christmas ambience. APM’s Bear in Love Paradise had nearly 100 stuffed bears in different poses wearing Christmas costumes, and a five-foot-tall jumbo plush bear. The festive mall was supplemented by 15-foot tall Christmas trees generating bubbles and a snowing effect, and lovely AR bears floating in the air. Tai Po Mega Mall had Santa Claus installing toy parts in the interactive Santa Claus toy factory. Customers can go treasure hunting in a gigantic 10-foot dreamy crystal ball. YOHO MALL invited Chibi Maruko-chan and her classmates to tour the European main streets and towns in the mall and take photos in the outdoor gardens. Customers can create a personalized Christmas card with Maruko-chan’s greetings. East Point City’s Christmas carnival featured figures from Toy Story and friends from Monsters, Inc. There were also jumbo game booths for fans to play and win limited edition products. V City invited Christmas Pinkfong and Baby Shark to the mall. Children may join various interactive e-games to sing and swim in the starlight water world. Harbour North made Hong Kong’s debut CAT ART gallery, which displayed 61 classic artworks recreated by Japanese painter Shu Yamamoto in his unique style showing his love for cats. New Town Plaza 新城市廣場 APM East Point City 東港城 Business News - Hong Kong Vol 98 • Q4 2020 • SHKP Quarterly 12