SHKP Quarterly

SHKP malls render all-round support to tenants amid the pandemic Since the COVID-19 outbreak early this year, the Group has initiated a wide range of measures in its malls to help tenants cope with the impact of the pandemic. Apart from strengthening precautions in the malls, the Group has offered several months of base rent concessions to tenants and launched a series of campaigns to draw consumers to the malls. 新地商場在疫情下全方位支援商戶 Takeaway ordering service hotlines set up to support eateries Restaurants employ a large number of frontline workers. To help them continue to do business and retain employees amid the pandemic, the Group set up takeaway ordering service hotlines for 22 SHKP malls in March, which is considered to be the first of its kind among malls in Hong Kong. Customers may enquire about takeaway information from different restaurants in participating malls by phone or WhatsApp messages and enjoy special discounts or cash coupons. The takeaway ordering service hotlines have received almost 5,000 customer enquiries and takeaway orders per month, on average. The Group recently expanded its takeaway ordering service to the SHKP Malls App. Starting from late August, members of The Point by SHKP can just tap the SHKP Malls App to place orders, pay and enjoy special discounts, earning The Point bonus points automatically. The handy service is now available across 10 SHKP malls, covering almost 100 restaurants. It is expected that the number of participating restaurants will almost double by end of this year, providing convenient, caring takeaway ordering service for customers while expanding the sales channels of food and beverage tenants. 自今年初 2019 冠狀病毒疫情爆發以來， 集團在旗下商場推出多項措施，全方位 協助商戶應付疫情所帶來的影響。除了 強化商場的防疫工作外，集團亦向租戶 提供一連數月的基本租金寛減，並推出 一系列刺激消費的活動。 設立外賣自取熱線 協助食肆 有見餐飲業僱用大批前線員工，為協助他 們在疫情下繼續經營，保障就業，集團早 於三月已為 22 個新地商場設立外賣自取熱 Spending reward campaigns are on every month Since February, the Group has organized a series of mall privileges and spending reward campaigns to draw customers to its malls. Spending reward campaigns are on almost every month, including ‘Rewards from Heart, Everybody Wins’ Lucky Draw; ‘Every Day is a Reward Day!’; ‘The Point Days’; and ‘Love Shopping’ Spending Reward Campaign. A number of SHKP malls have collaborated with merchants to roll out exclusive privileges for customers. The Group expects to offer at least HK$70 million worth of spending rewards by the end of the year to attract consumers and help tenants increase sales. 線，可算是全港首批成立外賣熱線的商場。 顧客透過電話或 WhatsApp 短訊，即可查詢 參與商場不同食肆的外賣資訊，兼享餐飲優 惠或現金券獎賞。外賣自取熱線自推出以 來，平均每個月收到近 5,000 個顧客查詢及 外賣訂單。 集團最近將外賣自取服務擴展至「新地 商場」 App 。於八月底起， The Point by SHKP 會員可在「新地商場」 App 內，直接 點餐及付款，享用優惠，兼且即時賺取 The Point 積分，簡單便捷。目前，共 10 個新地 商場率先推出，近 100 間餐廳參與。預計今 年底，參與餐廳的數目會增加近一倍，為 顧客帶來貼心、方便的外賣自取服務，同 時為餐飲業商戶開拓銷售渠道。 消費獎賞活動月月有 自二月起，集團推出了一連串商場優惠及 消費獎賞計劃，吸引顧客到商場消費。至 今差不多每個月都有舉辦消費獎賞計劃， 包括「心意分享 人人有獎」抽獎活動、 「萬元狂賞」活動、「 The Point Days 積 分倍賞大日子」及好「賞」購物消費禮遇 活動等。多個新地商場更與商戶合作，推 出專屬消費購物優惠予顧客。年內，集團 預計將最少送出 7,000 萬港元消費獎賞，以 刺激消費，協助商戶增加銷售額。 Using the SHKP Malls App’s takeaway ordering service platform, customers can place orders at participating restaurants to enjoy delicacies and earn The Point bonus points while staying at home to fight the virus 顧客可在「新地商場」 App 外賣自取平台的參與食肆下單，留家抗疫亦可品嚐美食兼賺取 The Point 積分 Business News - Hong Kong Vol 97 • Q3 2020 • SHKP Quarterly 9