SHKP Quarterly

Albert Lau: Cultivating the mainland market with vision and open-mindedness 劉德揚：以前瞻的眼光和開放的心態深耕內地 The Group has been committed to mainland property development over the years in Beijing, Shanghai, Guangzhou and other major cities. In this issue, Albert Lau, Executive Director of Sun Hung Kai Properties (China) Limited, shares with us his insights on the mainland market and the Group’s development strategy. Since moving to Shanghai in the early 1990s, Albert has been dedicated to mainland market development, including participation in a number of SHKP projects at different times. He was invited to join the Group in 2017 and is now in charge of the development and investment planning of the Group’s business in Shanghai and the rest of the Eastern China region, as well as overseeing the Group’s business and investment in the Northern and Western China regions, a role that allows him to contribute his extensive experience and unique understanding of the market to the Group’s mainland development. Behind a precise strategy – A good grasp of the market and brand positioning Having witnessed the rapid transformation resulting from Mainland China’s reforms and opening-up during his years living and working in the mainland, Albert has acquired a discerning and in-depth understanding of the mainland market. He said that Mainland China, whose territory is comparable to the size of the entire European continent, is an enormous market, and that the individual markets in different regions and cities of the country have distinctive characteristics. Because of this, he thinks it’s important to concentrate on projects that ride on the Group’s strengths. “The Group excels at designing, building a n d o p e r a t i n g p r em i um , l a r g e - s c a l e commercial complexes comprising quality offices, shopping malls, hotels and serviced apartments,” he said. “In order to build a strong, unique brand character, the Group adopts a selective and focused approach in locating suitable markets and adapts accordingly to capitalize on its advantages.” Presently, the Group focuses on developing high-quality major commercial complexes in first-tier and other major mainland cities with potential for sustainable economic growth. Albert stated that this strategy plays to Group’s strengths and is the most appropriate development direction. From market segmentation and product positioning to the pursuit of quality excellence, the Group makes the best overall decision based on its comprehensive knowledge of the mainland market. In the Yangtze River Delta, for example, the Group pioneered large-scale commercial integrated projects in Shanghai, Hangzhou, Nanjing, Suzhou and the core areas of other major cities. Featuring rapid growth and huge potential, these cities and areas fit in with the Group’s development strategy and philosophy on the mainland. Some of its premium, well- equipped, high-end integrated projects, such 新鴻基地產（中國）有限公司執行董事 Executive Director, Sun Hung Kai Properties (China) Limited Albert Lau 劉德揚 16 Profile Vol 96 • Q2 2020 • SHKP Quarterly