SHKP Quarterly

The Point by SHKP enhances the customer experience with the brand new Auto Payment Parking service The Point by SHKP 添全新「無感泊車支付」功能 提升客戶體驗 In the wake of launching Hong Kong’s first Contactless Parking feature last year, The Point by SHKP integrated loyalty programme (‘The Point by SHKP’) has just rolled out the upgraded Auto Payment Parking service to further enhance the customer experience. Additionally, in order to facilitate the gift redemption process, Smart Gift Redemption Stations have been made available at SHKP malls since the outbreak of COVID-19, allowing The Point by SHKP members to redeem gifts with their bonus points by themselves. Hong Kong’s largest Contactless Parking and Auto Payment Parking service network T he Point by SHK P has e xpanded to 20 participating malls and grown its membership base to over 800,000 in just over a year’s time. VIP Parking was further upgraded with the launch of Auto Payment Parking service. Members are required only to register the Contactless Parking service and bind with credit card payment. When they drive into the car park with Contactless Parking service, the automatic number-plate recognition system will read the registered vehicle plate number. Members can drive in and out of the car park without having to stop or tap any card, and the barrier gate will lift up automatically. The parking fee will be automatically charged to the credit card bound The Point by SHKP members enjoy truly seamless driving experience with Auto Payment Parking service offered by 18 SHKP malls with Contactless Parking The Point by SHKP 會員可在 18 間備有免觸式泊車服務的新地商場使用「無感泊車支付」功能，專享真正暢通無阻的駕駛體驗 account password, members can now enjoy quicker, safer login and reward redemptions. New Smart Gift Redemption Stations Smart Gift Redemption Stations have been put in place in 16 SHKP malls since the coronavirus outbreak. The Point by SHKP members can redeem gifts with their bonus points on their own at the Smart Gift Redemption Stations without having to queue up. Over 250 kinds of gifts are available at the Smart Gift Redemption Stations. Almost 10,000 redemptions have been made so far. In view of the travel restrictions and rising demand for staycation holidays, the choice of gifts has been enriched with more staycation related offerings. The Point by SHKP members can use their bonus points to redeem hotel packages at attractive prices. to the member’s The Point by SHKP account on exit. Currently, 18 SHKP malls provide the Contactless Parking and Auto Payment Parking service which is the largest network of its kind in Hong Kong, offering a new, truly seamless parking and payment experience for members. Biometric authentication for quick, secured access Added with the biometric authentication function, The Point by SHKP members can access their account via Face ID, Touch ID or Fingerprint ID with their biometric credentials stored on their mobile phone or mobile device. Instead of entering their Business News - Hong Kong Vol 96 • Q2 2020 • SHKP Quarterly 10