SHKP Quarterly

SHKP Malls App enhances overall shopping experience 新地商場 App 全面提升消費體驗 SHKP malls’ integrated loyalty programme To create an even greater convenience for customers, the SHKP Malls App has upgraded its functionality with the release of its second phase – The Point by SHKP integrated loyalty programme during the first quarter of this year. With it, the individual membership programmes of 14 SHKP major malls* are now consolidated into one, creating the largest cross-mall loyalty programme in Hong Kong, covering a combined retail floor area of over seven million square feet and over 2,200 merchants. Members of The Point by SHKP integrated loyalty programme can earn bonus points, redeem fabulous rewards and free parking with bonus points, enjoy priority access to VIP events and workshops, as well as experience the privileged contactless hourly parking service and other exclusive benefits all on the SHKP Malls App. The Group is committed to introducing innovative technologies to strengthen the value of its existing retail assets while extending exceptional service to customers. Following its launch in early 2018, the SHKP Malls App has integrated the latest information from over 2,900 merchants in 24 SHKP malls. Practical features covering dining, parking, shopping and promotions are made convenient all in one fingertip tap. By late May 2019, the SHKP Malls App recorded more than 500,000 downloads while the e-ticket page of its popular function Eat E-asy saw over 2,160,000 hits. Members of The Point by SHKP integrated loyalty programme are entitled to earn bonus points across 14 SHKP major malls * and register bonus points via the SHKP Malls App and 新地 商場會員計劃 WeChat mini-programme for rewards redemption The Point by SHKP 商場綜合會員計劃會員可 在新地 14 個主要商場 * 統一賺取消費積分，並透 過「新地商場」 App 及「新地商場會員計劃」微 信小程序自行登記積分，換領獎賞 All-weather electronic bonus point self- registration system Members of The Point by SHKP integrated loyalty programme are entitled to earn bonus points for their spending across 14 SHKP major malls*. Earned points can then be registered using the all-weather electronic bonus point self-registration system to redeem a variety of rewards and privileges across 14 malls. Free membership registration is available at The Point by SHKP integrated loyalty programme website, the SHKP Malls App or 新地商場會 員計劃 WeChat official account. Bonus point self-registration can be made through the SHKP Malls App or 新地商場會員計劃 WeChat mini-programme within 14 days of purchase for greater flexibility. The first-ever contactless hourly parking service in Hong Kong T he Point by SHK P integr ated loy alt y programme members can enjoy the first-ever contactless hourly parking service in Hong Kong. Members are required to register and validate their vehicle plate number to enjoy the fully automated benefits. After that, they can access any SHKP mall car parks that offer this service without any tapping or waiting in front of a gate. Parking fees can be settled through mobile payment. Redemption for free parking with bonus points is also available. Currently, there are seven malls that offer contactless hourly parking service: East Point City, Landmark North, MOKO, New Town Plaza, Park Central, V City and WTC. Other malls are expected to add this service by end of this year. Well received by customers T he Point by SHK P integr ated loy alt y programme has re ceived enthusias tic response since its launch in late March 2019. The membership is expec ted to exceed 400,000 by end of this year. After V Walk and Harbour North join the programme over the coming six months, customers can enjoy this premium experience at even more shopping destinations. Business News - Hong Kong Vol 92 • Q2 2019 • SHKP Quarterly 12