SHKP Quarterly

YOHO MALL has over 300 stores ranging from trendy fashion and beauty to food and beverage, children’s wear, entertainment and lifestyle superstores. There is also a f lagship cinema and the first YATA Supermarket in Yuen Long. The mall has achieved high occupancy. Its various innovative promotional campaigns over the past year were popular among customers, in particular young people and families. The events successfully drew large crowds of visitors and generated a substantial amount of sales revenue. Large themed activities well received The #DINOLAB Hong Kong Station was introduced this summer in which dinosaurs’ bir th, evolution and ex tinc tion were presented. The event was a mixture of exhibition, interactive experience, games and knowledge acquisition. One of the halls exhibited an over 31-foot long roaring mechanical tyrannosaurus with moving head and tail. Large dinosaur models and fossils were also on display. The mall is presenting another white Christmas this year. The over 4,000-square-foot Snow Park continues to be built with real snow and ice. Apart from last year’s popular Snow Land and Snowy Slide, there are new play facilities for customers to enjoy different games on the snow. Festive and fantastic White Wonders settings for photo-shots plus game booths are also available inside the mall to spread holiday cheer all around. Customer interaction via technology YOHO MALL stays connected with Generation Z shoppers by making frequent updates about mall news and merchants’ privileges on popular social networks such as Facebook, Instagram, Weibo and WeChat pages. Special events will be staged live on social networks, reaching a wider audience on the internet. One of the examples was the Let’s YOHO Countdown Party, which was broadcast live on Facebook last year. To facilitate ticket purchases for mall events, YOHO MALL has offered an online ticketing service for the #DINOLAB Hong Kong Station The full opening of YOHO MALL I in late July 2017 has increased the gross floor area of YOHO MALL in Yuen Long to about one million square feet. YOHO MALL is now formed by the retail podiums of Sun Yuen Long Centre, YOHO Midtown and Grand YOHO, all inter-connected by footbridges. This flagship mall in the New Territories north and west is linked to West Rail Yuen Long Station while having a transport interchange at the podium, offering convenient transportation. YOHO MALL presents innovative events in Yuen Long to attract young families 元朗 YOHO MALL 創意活動吸引年輕家庭顧客 Presenting Snow Park again this Christmas, YOHO MALL provides a snowy Christmas for kids and kidults 今年聖誕節 YOHO MALL 再度帶來「冰雪世界」，讓大小朋友渡過白色聖誕 In celebration of the full opening of YOHO MALL I last year, YOHO MALL collaborated with popular cartoon characters to bring adorable photo spots to life 去年慶祝 YOHO MALL I 全面開業時，商場與人氣卡通人 物合作，設置超萌打卡點 and 2018 Snow Park events. For added convenience, customers can buy tickets for their preferred day and time slots on the event websites and then gain admission to the venue by presenting their e-tickets. In addition, the mall runs both the mYOHO CLUB and VIC CLUB membership programmes in which members can redeem privileges and gifts based on the reward points they have earned from spending. Business News - Hong Kong Vol 90 • Q4 2018 • SHKP Quarterly 8