SHKP Quarterly

shoppers. APM’s Weibo page has attracted over 3.9 million fans, topping Hong Kong’s major shopping mall list. Separately, the number of Weibo fans of Shanghai IFC Mall has long remained number one among all mainland commercial properties. Landmark North and WeChat Hong Kong jointly presented the world’s first digital café last year. YOHO MALL launched its YOHO MALL VIC CLUB as the first WeChat online system among Hong Kong malls, providing one-stop navigation, store locator, restaurant booking and movie ticket purchase functions. Shanghai IFC Mall and IAPM have fashion bloggers run live broadcasts there and the number of views for a single live broadcast once exceeded 17 million. New Town Plaza arranged a LEGO Chinese New Year park during the Lunar New Year, featuring a hand-made giant dancing lion constructed from 150,000 LEGO bricks. The making-of a hyper time-lapse video of this piece appeared on its Facebook page has since gone viral. Smart value-added service New technology is being used to enhance mall facilities and ser vice for improved comprehensive convenience. The Group’s first shopping mall app – the New Town Plaza app was launched in 2011. Later, the E-table A brand new shopping, entertainment and interactive experience Malls have introduced virtual reality (VR), augmented reality (AR), mixed reality (MR), 3D holograms, face detection, iBeacon and other technologies to bolster promotional campaigns so that customers can experience the latest new technologies while shopping, which helps enhance mall interactions with them. APM deployed MR technology in its egg hunt game. New Town Plaza used iBeacon technology in its treasure hunt game. East Point City presented a VR playground. V City had a VR underwater treasure hunt game. IAPM deployed 3D hologram technology to project the movie character’s suit, while customers played VR shooting games. Shanghai IFC Mall introduced a floor video to its promotions. Beijing APM set up an interactive football field for fans with move motion and projection effects. IGC held Guangzhou’s first B.Duck VR Happy Farm game. Interactions with Generation Z Malls post regular updates on popular social networks such as Facebook, Instagram, Weibo and WeChat pages for more speedy and convenient interaction with Generation Z booking system along with the Car Searching system were introduced to the public. Both systems, which were the first of their kind in Hong Kong, have become hugely popular. They have also been applied to different malls and upgraded since then. For leisure offers, New Town Plaza has recently launched a service charge waiver for movie tickets purchased through its app, which is the first of its kind among mall apps in town. Movie ticket purchases and payments can all be done through the New Town Plaza app. Customers no longer have to queue for ticket printing and can be admitted to the theatre via the QR code. Digital café co-hosted by Landmark North and WeChat 上水廣場與微信合辦互動數碼 café The making of New Town Plaza’s giant dancing lion filmed in a hyper time-lapse video has gone viral on its Facebook page 新城市廣場在 Facebook 分享巨型鴻運醒獅的整個製作過程，以 高動態縮時攝影技術製作的影片獲粉絲瘋傳 East Point City’s exciting VR playground has move motion effects and vibration guns 東港城的 VR 虛擬實境樂園，配合震動 地板及震動槍枝，刺激感十足 V City’s VR underwater treasure hunt game is very popular among kids V City 的 VR 海底尋寶歷險遊戲深受小朋友歡迎 YOHO MALL VIC CLUB is the first WeChat online system among Hong Kong malls YOHO MALL 推出全港首個商場微信線上會員 系統： YOHO MALL VIC CLUB 5