SHKP Quarterly

Group Executive Director Allen Fung (fourth right) with representatives of the partners kicking off the SHKP Reading Club’s Happy Reading Give Me FIVE celebration campaign 集團執行董事馮玉麟（右四）聯同新閱會“喜閱五周年”活動合作伙伴代表，啟動一連串慶祝活動 The Group has been promoting reading and holistic development for more than a decade. Since late 2013, the SHKP Reading Club has integrated all of its reading-related initiatives and projects to further promote the joy of reading among different target groups. To date, over 200,000 people across the city have directly taken part in Reading Club activities. To mark the Reading Club’s fifth anniversary at end of this year, five special initiatives have been launched under the Happy Reading Give Me FIVE celebration campaign to spread reading pleasure with everyone, especially youngsters. SHKP Reading Club launches Happy Reading Give Me FIVE celebrations 新閱會展開“喜閱五周年”慶祝活動 The celebrations are rolling out in phases with a reading-themed afternoon tea, overseas travel sponsorship scheme, community e xp lor ation, v ideo shar ing and inter- generational reading fun. All of these are specifically designed to promote reading in a wide range of interesting ways with some even including charity elements to provide more people with reading fun. Reading Tea Time The Reading Club has joined hands with Sky100 Hong Kong Observation Deck and Café 100 by The Ritz-Carlton, Hong Kong to present a special afternoon tea set between 1 May and 30 June. Guests can enjoy reading while taking in the stunning harbour views across Hong Kong and dine on a wonderful selection of savoury delicacies and desserts specially crafted by a five-star hotel chef. This is indeed a special treat for both the eyes and taste buds. A portion of the proceeds will go toward providing books or reading related materials for children in foster care. Reading Stories from Afar Reading and travelling truly help widen one’s horizons. The activity encourages people to explore more reading possibilities about travel in preparation for an unforgettable trip. Participants plan their reading-related itinerary and then submit a travel proposal to the Reading Club. Shortlisted participants will then get the chance to win a sponsorship package to make their dream trip a reality. Reading Hong Kong Stories The activity focuses on three special trails that feature distinctive Hong Kong culture and literary references. Participants get to come face-to-face with local features and stories depicted by various authors during a series of interesting leisure walking tours. People are encouraged to take snapshots of their favourite moments at designated places and share their Hong Kong stories with others. Reading in Short Film It encourages people to explore a host of happy reading moments, then make short films on mobile phones. The shortlisted videos will be posted on the SHKP Reading Club Facebook page. Every 100 ‘shares’ of the videos will allow 10 underprivileged children or teens to participate in creative reading activities. Inter-generational Reading Fun Primary students and volunteer families learn picture book story-telling skills and share stories with the elderly in community centres, bridging across generations with happy reading moments. 企業社會責任 - 閱讀及全人發展 Vol 88 • Q2 2018 • SHKP Quarterly 20