SHKP Quarterly

SHKP Malls App delivers a brand new shopping and leisure experience Putting customers first, the Group’s shopping malls apply advanced technology to enhance service with most of the malls having their own apps to complement in-mall promotions. To help integrate each individual mall’s latest information, the SHKP Malls App has been launched with dining, parking, shopping and promotion updates of the Group’s major malls to strengthen the total shopping experience. The SHKP Malls App will gradually feature different information and functions in phases. The App now covers 11 SHKP malls and will expand to 26 malls later this year. Following that, the membership programmes of different malls will be integrated. This means that members can earn and redeem reward points on one single platform. Eat E-asy The SHKP Malls App offers the Eat E-asy e-ticket and e-table booking, which allow customers to plan their dining arrangements ahead and save time queuing at restaurants. Over 60% of restaurants now provide the Eat E-asy feature, which will add a pre-order function later this year for a complete dining experience. Park E-asy Park E-asy provides real-time car lot vacancy information at malls’ car parks as well as nearby car parks, plus intelligent parking navigation and a car search system. Park E-asy will be enhanced to allow customers to redeem free parking using their rewards points, thereby saving time queuing for free parking redemptions at customer care centres, and queuing at car park gate exits. In future, customers will be able to enter and leave car parks without any tickets, Octopus cards or credit cards, a truly helpful innovation for added convenience. Promotions Customers can get the latest promotional offers at malls and merchants through the integrated platform with nearly 400 offers at over 140 merchants available right now. Other features include instant movie ticket purchases, electric vehicle charging payment service, a way finder and much more. Privileges With the SHKP Malls App, customers can select their preferred interface and bookmark favourite shops and restaurants as well as the most often used functions to get updates and promotions from their favourite malls and merchants. For i-Beacon-enabled malls, customers will receive push notification offers from those merchants they have marked as favourite on the App when they get near to the shop. Integrated Membership Programme Members can register reward points themselves, redeem reward points across SHKP malls and reser ve redemption gifts. They can also directly use their reward points as instant cash or for gift redemptions at various merchants and enjoy VIP services and privileges at major SHKP malls. The SHKP Malls App features a wide array of services all in one 「新地商場」綜合手機應用程式集多重功能於一身，一站式照顧顧客所需 「新地商場」綜合手機應用程式盡享消閒購物新體驗 Customer Service Vol 87 • Q1 2018 • SHKP Quarterly 30