SHKP Quarterly

Shanghai IFCMall and IAPM continue to excel 上海國金中心商場及環貿 IAPM 商場持續創佳績 Being prominent shopping destinations in the city, Shanghai IFC Mall and IAPM are situated atop metro stations in CBD cores with heavy traffic. The malls use specialized concepts with diversified trade mix and creative promotions to offer the finest in shopping and leisure. The malls recorded notable growth in tenant sales and rental reversions during the 2016/17 financial year. Shanghai IFC Mall, which is part of the Shanghai IFC integrated development, is home to over 240 top-tier international retailers and global flagship stores including the world’s largest Louis Vuitton flagship store on one level, the first mainland Apple Store flagship store and more than 30 showcases for world-renowned brands. The tenant mix is broadened from time to time to give a unique array including international clocks and watches, premium jewellery, deluxe skin care, high-end menswear, trendy fashions and Michelin-starred restaurants. IAPM in the integrated Shanghai ICC complex is an upscale, trendy mall that introduces an innovative lifestyle and late night shopping concept to the city with some 240 international high-end trendy retailers, of which 10% new to the mainland and 15% new to Shanghai. The shops close at 11 pm while the restaurants are open until midnight offering more shopping and leisure for busy white collars and night owls. Shanghai IFC Mall won several major awards for its Tsum Tsum Christmas campaign last year 上海國金中心商場憑借去年的“ Tsum Tsum 閃耀聖誕”項目，獲得多個業界大獎 Using interactive technology The malls ride the new technology wave using VR and AR interactive games, iBeacon location- based technology, H5 webpage, holographic videos and interactive WeChat technologies for major promotions for customers to sample the latest interactive technology while shopping. Shanghai IFC Mall received gold and IAPM silver for Emerging Digital Technology at the ICSC China Shopping Centre Awards. Recognition for Shanghai IFC Mall went beyond the greater China region with a silver for Emerging Digital Technology at the ICSC Asia Pacific Shopping Centre Awards. In the Tsum Tsum Christmas campaign last year, Shanghai IFC Mall had customers blending into a European village backdrop with Tsum Tsum characters via new interactive technology in 360-degree camera on decorations. The event brought crowds of Tsum Tsum fans to the mall and recognition including a Prize of the Year – Gold Award of Shopping Mall Strategic Promotion from Disney. It is the only top gold winner among the mainland malls. IAPM also deploys interactive technology in promotions. 3D holographic projection and AR brought new excitement to its Pirates of the Caribbean themed events with a haunted ship, skulls and other virtual images projected onto pyramids for a spooky effect and there were interactive AR games where shoppers could join pirates on adventurous voyages. Enhancing value added service Shanghai IFC Mall and IAPM stay connected with young customers through regular mall updates and privilege feeds on social networks and mobile apps, and a VIC programme for loyal customers. The malls have upgraded their WeChat systems to provide full service including navigation, shop location, restaurant booking and buying movie tickets. VIC members can register spending points and redeem gifts online at the WeChat system. Additionally, an intelligent parking system has been introduced, allowing customers to drive in without stopping at ticket machines, locate their cars easily afterwards and use the self-service payment system to cut out waiting time. 業務動向 - 內地 Vol 86 • Q4 2017 • SHKP Quarterly 18