SHKP Quarterly

The revamped Metroplaza set to evolve as a sought-after shopping and leisure destination for office workers 新都會廣場全面優化 勢成上班族購物休閒熱點 Regular renovations and tenant-mix refinement are carried out continuously to enhance the Group’s shopping-mall portfolio and its competitiveness. Sitting next to MTR Kwai Fong Station, Metroplaza has completed a large-scale reconfiguration with added facilities, enhanced tenant mix and enlarged outdoor green space, offering more shopping and leisure options to the large working population in the area. The revamped mall’s overall traffic and average spending per visitor are expected to record double-digit growth, and rental income is expected to increase significantly. The glass facades give Metroplaza a brand new facelift 新都會廣場外牆以全落地玻璃幕牆設計，感覺煥然一新 Facilities enhanced and tenant mix refined A highlight of the Metroplaza’s renovation has been the installation of floor-to-ceiling glass for the external facade to allow more natural light into the indoor area, making it more spacious and comfortable. Glass facade shops, including a duplex, are available for the first time at Level 3. In addition to the renovations, Metroplaza has fine-tuned its tenant mix to better serve office workers nearby. The number of retailers has increased to 230 covering three major categories, namely beauty, food and beverages, and fashion and sportswear. 45% of the retailers are new to the mall with more than half being the only outlets of their kind in the neighbourhood. Beauty lovers will be drawn to the new 2,790-square-metre (30,000-square-foot) beauty paradise, which contains over 40 international skin-care, cosmetics and personal care stores, of which nearly 60% are the only outlets within the district. Fashion and sportswear retailers take up nearly 30% of the total floor area, representing about 90 stores with over 70% of the brands being exclusively available in the vicinity. Sportswear retailers are now grouped at Level 1, offering 15 sports brands and representing the biggest collections in the neighbourhood. Specialty food-and- beverage outlets take up about 30% of the total floor area comprising 30 restaurants, of which over 80% are only available at Metroplaza within the district. Visitors can also dine amidst the greenery at the piazza. New piazza with all-round facilities Another revamp highlight is the 3,710-square- metre-plus (40,000-square-foot-plus) piazza featuring five new facilities for relaxation and of fering exciting new experiences. These include an alfresco dining zone, seasonal garden, starlight corridor, urban farm and fun park. The 1,390-square-metre (15,000-square-foot) outdoor terraced garden on Level 3 to 5 features ‘selfie’ walls and staircases made of seasonal flowers. The starlight corridor on Level 3 is decorated with LED lights, making it an ideal place for romantic photos. Caring experience has also been introduced. Based on a Five Senses Therapy concept, the mall uses flowers, aroma and music to create a total healing environment to help young people and office workers relieve their stress and enjoy their leisure moments at Metroplaza. 業務動向 - 香港 Vol 86 • Q4 2017 • SHKP Quarterly 16