SHKP Quarterly

SHKP Reading Club spreads summer reading fun 新閱會與大眾共享夏日閱讀樂　 The SHKP Reading Club launched a free new multimedia reading platform called linepaper this summer, with features and reading information in lively content and format to encourage people, especially the young, to read. The Read to Dream programme took disadvantaged students to visit the Hong Kong Book Fair and buy books for a tenth consecutive year, promoting summer reading pleasure. Read linepaper anytime, anywhere The free linepaper multimedia reading platform was introduced in mid July under the sponsorship of the Reading Club. linepaper is a combination of ‘online’ and ‘paper’, bringing words and reading to cross between online and offline modes. As the name implies, it encompasses diverse channels like a website, mobile app and social media to fuse reading pleasure with daily life. linepaper includes lifestyle features exploring different reading perspectives in a lively, easy- to-read style, book recommendations from Hong Kong and elsewhere plus exclusive interviews with writers, scholars and people from different backgrounds about writing and reading. There is also an English Corner with interesting articles and exclusive interviews with native-language writers. The linepaper website and mobile app offer updates for a comprehensive reading experience including news about reading and publishing and columns by renowned writers and cultural figures, as well as multimedia content like audio books and video. Read to Dream tenth anniversary A s i n t h e p a s t , t h e R e a d t o D r e am programme again staged reading activities for disadvantaged students from different communities, benefit ting over 25,0 0 0 participants from 120 local schools since 2008. The theme of Read to Dream this year was SpREAD the Loving Seeds. Some 1,700 underprivileged students visited the book fair with Group volunteers and purchased books with cash allowances provided by the Group. They also attended celebrity talks and a creative workshop to expand their horizons through interesting activities. There were additionally two Reading Club seminars at the book fair with the latest Young Writers’ Debut Competition winners talking about their paths to writing and a renowned young scholar and an author discussing the latest reading trends. Group Executive Director Christopher Kwok (second left), Hong Kong Trade Development Council Assistant Executive Director Sophia Chong (first left), St James’ Settlement Deputy Executive Officer Josephine Lee (second right) and columnist Vincent Tsui (first right) at Read to Dream event 集團執行董事郭基泓（左二）、貿發局助理總裁張淑芬（左一）、聖雅各福群會副總幹事李玉芝（右二）及專欄作家徐緣（右一）出席「新地齊讀好書」活動 CSR - Reading & Holistic Development Vol 85 • Q3 2017 • SHKP Quarterly 24