SHKP Quarterly

New metro link for Guangzhou IGC mall 廣州 IGC 商場接通地鐵 IGC mall in the central business district of Zhujiang New Town saw an upswing in traffic and sales after a moving walkway linking it to a metro station opened earlier this year. The mall is part of the large-scale integrated development Tianhui Plaza with the two Top Plaza grade-A office towers, the first Conrad Hotel in southern China and luxury serviced apartments in The Riviera. The Group has a 33.3% interest in the project. More traffic and business IGC has more than 100 trendy brands over eight floors, including international brands or flagship stores in Guangzhou or on the mainland for the first time. The diverse mix spans clothing and leather goods, jewellery and watches, cosmetics and housewares to a gym, children’s theme park, renowned restaurants and an IMAX cinema with over 1,000 seats. A high-end supermarket will open in the third quarter of this year. A moving walkway linking the mall basement level one to the metro Liede Station exit B opened in this January for greater shopping convenience. It recorded a 20% rise in mall traffic and a significant boost in sales, as compared to the moving walkway pre-opening period. Popular restaurants are busy, managing two or three rounds of diners per table during peak hours. Industry recognition From the outside, IGC looks like a fine diamond with its multi-faceted glass curtain walls sparkling over the Pearl River. The project design takes in the sun and greenery of the urban art park adding to the shopping and leisure experience. IGC mall won a silver for New Developments in the 2017 ICSC China Shopping Centre & Retailer Awards. 位於珠江新城中央商務區的 IGC ，於今年 初正式開通連接地鐵站的自動行人道後， 人流顯著增長，為商戶帶來更多商機。商場 屬於天匯廣場的一部分，與甲級雙子塔寫 字樓天盈廣場、華南區首間康萊德酒店、 豪華服務式公寓天鑾共同組成大型城市綜 合項目。集團在項目持有 33.3% 權益。 帶動人流 增加商機 I GC 共有八個樓層，雲集 1 0 0 多個時尚品 牌，部分更是首次進駐廣州或內地市場的國 際品牌或旗艦店。商戶組合多元化，包括服 飾皮具、珠寶手錶、化妝品、家居用品、健 身中心、兒童主題樂園、知名餐飲以及 可容納過千位觀眾的 IMAX 電影城等。於 今年第三季，將有一間高端超級市場開 業。 商場地下一層連接地鐵獵德站 B 出口的自 動行人道於今年一月開通，為顧客帶來 更大方便。相比自動行人道未開通前， 商場人流錄得 2 0 % 增長，商戶銷售額 顯著提升，場內人氣食肆於飯市時間均 出現兩至三輪的輪候現象，可謂人氣滿 分。 表現備受業界肯定 IGC 選用玻璃外牆，再配以多維切割面的 造型，令項目外形猶如「江畔鑽石」， 晶瑩剔透，提升採光度之餘，亦將藝術 公園的綠化景像引入室內，購物消閒倍 感舒適。項目早前在「 ICSC 2017 中國 購物中心大獎」中，獲業界人士表揚， 在「新開發項目」類別中獲銀獎。 A silver for New Developments for IGC in the 2017 ICSC China Shopping Centre & Retailer Awards IGC 在「 ICSC 2017 中國購物中心大獎」中，獲「新開發項目」銀獎 IGC is the first mall in Southern China with a moving-walkway link to the metro IGC 設有自動行人道連接地鐵站，為華南區商場獨有 IGC teeming with shoppers IGC 人流暢旺 Business News - Mainland Vol 84 • Q2 2017 • SHKP Quarterly 18