SHKP Quarterly

Festive malls crowded with shoppers 集團商場節日氣氛濃厚 吸引購物人潮 The Group’s shopping malls featured an array of promotions on different themes to offer fun-filled shopping and leisure over the past Christmas, New Year’s Eve and Chinese New Year to locals and visitors. The malls were packed with throngs of seasonal shoppers and some malls recorded significant increases in traffic. Fantasy Christmas APM had British artist Robert Bradford and local stage designer Benfi Sum create a giant Santa Bear sculpture using ‘upcycled’ material to mark the joyful season, while Tai Po Mega Mall had the delightful Paddington Bear and Shanghai IFC Mall featured lovely Disney Tsum Tsum characters debut in the mainland with their own pop-up stores and limited-edition merchandise for loyal fans. Countdown parties There were large New Year’s Eve mall parties with pop stars singing and dancing to entertain the crowds. East Point City had superstar Leon Lai and hot local idols. New Town Plaza featured Joyce Cheng, Taichi Band and RubberBand, plus high-flying acrobatics by the Russian Bar Trio. WTC More had a special appearance by Korean pop star Ko Gyung Pyo, Korean Hip Hop dance team Purplow, Ng Yip- kwan and others. The YOHO Mall party was led by the popular Grasshopper, C AllStar and Dear Jane. IFC Mall 國際金融中心商場 New Town Plaza 新城市廣場 業務動向 - 香港及內地 Vol 83 • Q1 2017 • SHKP Quarterly 12