SHKP attains 11th consecutive platinum Trusted Brand award
Sun Hung Kai Properties Limited (SHKP) was named a platinum Trusted Brand by Reader’s Digest for the 11th year running, in recognition of the respect it has earned from customers over the years for developing premium properties and offering attentive customer service in the spirit of Building Homes with Heart. SHKP won this top Trusted Brand award after a Reader’s Digest Asian consumer poll found it to be the most trusted developer in Hong Kong.
Gold awards went to SHKP subsidiaries the Hong Yip Service Company Limited and Kai Shing Management Services Limited in the property management category, and APM and New Town Plaza in the shopping mall category. Wilson Parking (Holdings) Limited earned a platinum honour in the car park category.
A persistent focus on customers drives SHKP to exceed their expectations and comprehensively cover their living, work and leisure needs with quality developments and thoughtful service. SHKP has a vertically integrated approach to development with planning, design, sourcing, construction, landscaping and property management all assigned to internal teams. This ensures strict quality control and led the developer to offer a three-year guarantee on new Hong Kong residential properties. SHKP is the first local developer offering such a guarantee, which shows its commitment to prime quality and responsibility towards customers.
SHKP intends to build on its quality brand and continue contributing to sustainable development in society, with more initiatives to promote reading and holistic development, encourage healthy, sustainable living and care for its staff and the underprivileged.
Reader’s Digest commissioned independent market research company Ipsos to conduct the Trusted Brand survey in Asia based on interviews with people from Hong Kong, Singapore, Malaysia, the Philippines and Taiwan about their most trusted brands according to trustworthiness and credibility, quality, value, understanding of consumer needs, innovation and social responsibility.