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SHKP wins sixth platinum Trusted Brand award

2011-05-26

Sun Hung Kai Properties (SHKP) won its sixth consecutive top platinum honour in the latest Reader’s Digest Trusted Brand awards, and was the only developer honoured in the poll.  SHKP believes in Building Homes with Heart and has established a respected reputation for the finest developments and comprehensive service, as well as corporate social responsibility and supporting community programmes.

Top developer six years straight

Reader's Digest has organized the Trusted Brand awards for more than a decade.  It commissioned Synovate to poll consumers around Asia last year and ask them unprompted to name their preferred brands for trust and credibility, quality, value, understanding of customer needs, innovation and corporate social responsibility.

SHKP outscored its nearest rival by three times to win the top platinum award for the sixth year in a row, in a wide margin of victory that shows consumers’ trust in its long history of excellence.

Sustaining brand momentum

SHKP Director of Corporate Communications Margaret Ng was pleased with the honour, saying: “We thank consumers for their support and recognition of our efforts over the years.  We will continue our pursuit of higher quality and keep listening to customers so that we can enhance the quality of our developments and service, all the while building ideal homes and fulfilling our corporate social responsibility.”

Director of Corporate Communications Margaret Ng (second left) and colleagues of Corporate Communications Department accepting the platinum Trusted Brand award from Reader’s Digest
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Director of Corporate Communications Margaret Ng (second left) and colleagues of Corporate Communications Department accepting the platinum Trusted Brand award from Reader’s Digest

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