The Group believes in good corporate citizenship and contributes to society by sponsoring a wide range of charitable and educational projects in Hong Kong and on the mainland. Its multi-faceted efforts to work for a harmonious community earned it the Caring Company designation for the 15th year running, and its long-term support to the underprivileged earned it the Community Chest President's and Top Donor Awards.
'Building Homes with Heart' Caring Initiative
The Group's 'Building Homes with Heart' Caring Initiative provides timely, immediate assistance to families in difficulty as a result of accidents or natural disasters and involves SHKP volunteers using their professional skills to do basic repairs and maintenance for the disadvantaged. The Group, along with the government and non-profit organizations, put on festive events for the underprivileged.
The Group believes in giving for worthy causes. Through the annual SHKP Vertical Run for Charity – Race to Hong Kong ICC and Sun Hung Kai Properties Hong Kong Cyclothon, the Group contributes millions of dollars in donations every year to support welfare projects targeting underprivileged children and youths in Hong Kong. It also encourages its staff to participate in these initiatives and other charity and fund-raising events such as the annual Corporate Challenge, Hong Chi Climbathon, Hike for Hospice, Run for Change, UNICEF Charity Run and more.
Supporting Major Hong Kong and Mainland Events
The Group supports major public events in Hong Kong and on the mainland, including the International Chinese New Year Night parade and Symphony of Lights show.
It supported 2008 Beijing Olympics with a donation towards construction of the Water Cube and was a 2008 Equestrian Events Property Developer Supporter, with its Royal Park Hotel in Sha Tin acting as the Olympic Village for Hong Kong.
It was also fully behind the East Asian Games in 2009. It organized hours of celebrations in the run up to the Games to encourage public participation, and it took underprivileged children and their families to watch the Games accompanied by Group volunteers.